Hi, I’m Chloe, a marketer who builds brands, delivers quality campaigns, and occasionally gets emotional about page padding.
SEO, social, paid, creative — pick your fighter.
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About.txt
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Services
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Clients
♥
Fun.zip
✉
Contact
🗑
Recycle
MARKETERSTRATEGISTWRITEROPTIMISERFRIEND OF DEVELOPERSENEMY OF COMIC SANSMARKETERSTRATEGISTWRITEROPTIMISERFRIEND OF DEVELOPERSENEMY OF COMIC SANS
About_me.rtf
Nice to meet you!
I’m a marketer, sometimes a copywriter, occasionally a designer’s worst friend.
For the past few years, I’ve been helping brands figure out what they’re actually trying to say, and then saying it in ways that resonate. That means strategy, paid campaigns, and SEO content that doesn’t sound like it was written by a robot.
I work fast and deliver quality briefs you actually want to read. I like measurable outcomes and unmeasurable jokes.
3+
Years in marketing
100+
BRAND CAMPAIGNS SHIPPED
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Tabs open right now
ID_card.bmp
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NameChloe
RoleMarketing, all of it
LocSingapore / remote
StackBrain + caffeine
Status● OPEN TO WORK
NOW SERVINGSEOAEOSOCIALPAID MEDIAWEB DESIGNCREATIVECONTENTNOW SERVINGSEOAEOSOCIALPAID MEDIAWEB DESIGNCREATIVECONTENT
Programs/Services.app
What I can do and more…
v2.0
S
SEO
Keyword research, full site technical audits, and meaningful content strategy. Rank, but on purpose.
NEW
A
AEO
Optimising for the answer engines. Structured data, entity work, and getting cited in the world of AI.
@
Social Media
Channel strategy, content calendars, the occasional viral attempt. Talk to your audience, not corporate.
$
Paid Marketing
Meta, Google, LinkedIn, TikTok. Get ROAS you can actually report on without flinching.
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Web Design
Sites that load fast, convert hard, and look like a brand chose them. From landing pages to full rebuilds.
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Creative Design
Campaign visuals, social assets, and the deck that finally gets approved. Visual fluency, on tap.
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Content Development
Editorial calendars, long-form, lifecycle email, ghostwritten thought leadership Tim will pretend to write.
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Something else?
If it involves a brand and an audience, ask me. I’ve probably already accidentally done it on a Tuesday.
CASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTSCASE STUDYRESULTS
Trusted_by/*.dir
Brands who let me near the keyboard.
Recent_files
Stuff I’ve made recently.
tip: double-click any file to open it →
pedigree_seo.brief
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pedigree_seo.briefSEO
jll_linkedin.brief
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jll_linkedin.briefPAID
marinaone_social.brief
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marinaone_social.briefSOCIAL
ishopchangi_aeo.brief
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ishopchangi_aeo.briefAEO
creative_works.gallery
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creative_works.galleryCREATIVE
Fun.zip
The c:/ drive of my personality.
📎 Clippy.exe
📎
Hi! It looks like you’re trying to find a marketer.
Would you like help with:
• Writing a brief that doesn’t say “make it pop”
• Defending your brand voice in a meeting
• All of the above
chloe@portfolio: ~
$ whoami
chloe — marketer.exe
$ cat hobbies.txt
– helping brands become visible – helping brands sound human – helping brands develop meaningful campaigns – helping brands
$ sudo hire chloe
[OK] request queued.
$
404
BORING CAMPAIGNS NOT FOUND
🦴 Recycled_idea.txt
“Let’s do a campaign — but with AI.”
— heard in every meeting since 2025.
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psst — try clicking “Help” in the menu bar. (it’s fine. trust.)
Pedigree Thailand needed to increase its organic visibility against strong and upcoming competitors in the pet care market.
Approach
I conducted background research on their competitive performance and extensive keyword research in their local Thai language to identify gaps and opportunities. A technical SEO audit uncovered on-site optimisation issues, which I collaborated with developers to address. I also developed a content strategy focused on pet care education, product benefits, and user search intent, ensuring alignment with Pedigree’s brand positioning.
Results
Organic rankings for targeted keywords improved significantly, with secondary priority terms moving from not indexed to the first page of Google Thailand. This increased Pedigree’s share of voice and drove higher qualified traffic.
SOCIAL / CASE STUDY
A lifestyle hub, on feed.
▶ Marina One — Singapore
Challenge
Marina One needed to build an engaging and cohesive social media presence on Meta platforms to highlight its unique positioning as a premier lifestyle destination.
Approach
I developed and executed a content calendar for Facebook and Instagram, focusing on lifestyle storytelling to appeal to the wider community. I also assisted with giveaways and events to drive foot traffic to Marina One. Constant monitoring of public sentiments either on forums, comments, or in private DMs was required to ensure positive community engagement.
Results
Marina One’s social channels achieved stronger engagement rates, with an uplift in follower growth and content interactions. The campaigns effectively showcased Marina One as a vibrant hub, reinforcing both lifestyle appeal and business credibility.
PAID / CASE STUDY
Demand, generated.
▶ JLL Australia — Commercial Real Estate
Challenge
JLL Australia (known for being a leader in the commercial real estate service) wanted to provide a new private real estate service in the market. This required awareness, not just for JLL as a brand, but also awareness for the service itself; essentially creating demand.
Approach
With an awareness objective in mind and understanding their audience profile, I planned and executed paid LinkedIn campaigns, leveraging precise audience targeting. Constant monitoring of campaign performance found that certain creatives (e.g. should we include a person, is the person a male or female, should we have buildings in the background) performed better than others, and optimisations were made to capitalise on these.
Results
The campaign achieved more than half a million impressions with meaningful target personas and had a high CTR of 0.4%.
AEO / CASE STUDY
Cited by the machines.
▶ iShopChangi — Changi Airport Group
Challenge
iShopChangi faced a growing threat from the rise of zero-click searches. As AI-powered summaries became the dominant way consumers researched purchases, users were bypassing traditional website visits entirely, resulting in a measurable decline in clicks.
Approach
With an AEO objective in mind, I identified the product category experiencing the steepest click loss as the priority test case. I then optimised the highest-leverage pages specifically for AI engine retrieval. This involved restructuring content with table formatting for scannability, implementing schema markup to provide machines with structured signals, and rewriting copy to directly answer the queries AI platforms were surfacing to users.
Results
Within two weeks of implementation, iShopChangi went from zero AI citations to an 80% citation rate across major AI platforms.
Creative design works.
▶ A few of my favourites — EDMs, decks, instructional graphics
A selection of recent creative design pieces I’ve made — from EDM campaigns to product instructional graphics. Click any tile to enlarge.
Ginrei Gassan EDMEDM
Hook Coffee × Sake Inn EDMEDM
New Customer EDMEDM
Summer Collection EDMEDM
Hook Coffee — Instructions (front)WIDE
Hook Coffee — Instructions (back)WIDE
404
case study not unzipped yet.
This one’s still in the drafts folder. Drop me a note and I’ll send the full write-up.
×
🙁 CHLOE_OS
A problem has been detected and your meeting has been ended to prevent damage to your roadmap.
SYNERGY_OVERFLOW_EXCEPTION
If this is the first time you’ve seen this Stop error screen, restart your standup. If this screen appears again, follow these steps:
1. Take the meeting offline.
2. Send a Loom.
3. Block your calendar after 4pm.
4. Hire Chloe.
