Hi! I’m Chloe.

Over the years, I’ve helped brands sharpen their go-to-market strategies, drive lead generation, and engage diverse audiences, whether that’s institutional investors or teenagers deciding what to do over the weekend. Combining data-driven execution with creative storytelling, I believe that good marketing is part science, part art (and occasionally, part luck with the algorithm).

Interested in what I can do for you? Stick around and find out.

What can I do for you?

Maximise your advertising ROI with ads that work.
I help clients develop and execute targeted paid marketing campaigns across platforms like Google, Meta, LinkedIn, and The Trade Desk. With your campaign objectives in mind, let me do the heavy lifting for you. This includes keyword and audience research, ad copy and creative testing, budget and channel allocation, continuous optimisations and performance reporting. Let me help you lower acquisition costs while driving quality leads and conversions.
Build long-term visibility and traffic growth through meaningful SEO strategies.
Starting with a new website or worried that AI will disrupt your well-established site? Let me help you future-proof your website with stronger search rankings, higher organic traffic, and sustainable brand authority. Start with competitive market research and execute with technical site audits, on-page and off-page optimisations, and keyword-driven new content strategies. Don’t forget to constantly track your website and keyword performance.
Grow your brand presence where your audience is.
Market where it matters! I manage and grow brand presence across social platforms by creating content strategies, developing engaging posts, running campaigns, and fostering community interaction. Blend brand storytelling with performance metrics to increase awareness, engagement, and audience loyalty while supporting business objectives.
Are you able to convert your visitors with that website?
I ensure client websites are optimised for both user experience and business performance. This includes technical audits to improve site speed and functionality, implementing conversion rate optimisation (CRO) strategies, and monitoring analytics to drive continuous improvements that turn visitors into customers.

Some Case Studies

LinkedIn Marketing for JLL Australia

Challenge: JLL Australia (known for being a leader in the commercial real estate service) wanted to provide a new private real estate service in the market. This required awareness, not just for JLL as a brand, but also awareness for the service itself; essentially creating demand.
Approach: With an awareness objective in mind and understanding their audience profile, I planned and executed paid LinkedIn campaigns, leveraging precise audience targeting. Constant monitoring of campaign performance found that certain creatives (e.g. should we include a person, is the person a male or female, should we have buildings in the background) performed better than others, and optimisations were made to capitalise on these.
Results: The campaign achieved more than half a million impressions with meaningful target personas and had a high CTR of 0.4%.
SEO Optimisation for Pedigree Thailand

Challenge: Pedigree Thailand needed to increase its organic visibility against strong and upcoming competitors in the pet care market.
Approach: I conducted background research on their competitive performance and extensive keyword research in their local Thai language to identify gaps and opportunities. A technical SEO audit uncovered on-site optimisation issues, which I collaborated with developers to address. I also developed a content strategy focused on pet care education, product benefits, and user search intent, ensuring alignment with Pedigree’s brand positioning.
Results: Organic rankings for targeted keywords improved significantly, with secondary priority terms moving from not indexed to the first page of Google Thailand. This increased Pedigree’s share of voice and drove higher qualified traffic.
Social Media Management for Marina One Singapore

Challenge: Marina One needed to build an engaging and cohesive social media presence on Meta platforms to highlight its unique positioning as a premier lifestyle destination.
Approach: I developed and executed a content calendar for Facebook and Instagram, focusing on lifestyle storytelling to appeal to the wider community. I also assisted with giveaways and events to drive foot traffic to Marina One. Constant monitoring of public sentiments either on forums, comments, or in private DMs was required to ensure positive community engagement.
Results: Marina One’s social channels achieved stronger engagement rates, with an uplift in follower growth and content interactions. The campaigns effectively showcased Marina One as a vibrant hub, reinforcing both lifestyle appeal and business credibility.